Course Overview:
This course is designed to guide BPA advisors from uncertainty to confidence, equipping them with the knowledge and skills necessary to uphold the BPA brand, market BPA within their communities, and leverage tools like Canva to create engaging, brand-consistent designs. The course will also explore social media strategies for promoting BPA chapter activities.

Learning Objectives:
By the end of this course, advisors will be able to:

1. Understand and apply BPA’s brand guidelines.
2. Effectively use social media to promote chapter activities and engage members.
3. Implement marketing strategies within their local community.
4. Utilize Canva to create brand-consistent materials for BPA.
5. Edit BPA-approved branded templates in Canva.
6. Create new designs using BPA’s brand tools in Canva.